For the first time, the DFB Academy, together with the DFL, is offering a ‘Professional football management’ course. The aim is to prepare officials from the Bundesliga, Bundesliga 2 and 3. Liga for their upcoming roles as decision-makers in professional football. Benjamin Weber, the long-time director of the Hertha BSC academy, will be part of the program’s inaugural class. “I’m very grateful that the club have given me the opportunity to apply and am also pleased to have been given a spot by the DFB and DFL. I want to continue my studies and acquire new skills that I will be able to use in my everyday work at Hertha BSC,” he said. The program began on 12th October 2020 with 14 participants.
The program focuses on increasing participants’ Bundesliga, sporting and management know-how. The curriculum includes topics such as sports law, licensing, squad planning, financial management and leadership. The program will be a mix of 19 in-person sessions and additional online sessions, and will run until April 2022. In close cooperation with the DFB, the DFB Academy’s digital campus will be the central, sometimes virtual, location for the program. A network of external experts will also provide an additional connection to real-life experience.
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Oliver Bierhoff, director of national teams and the academy, said: “We want to bring German football back to the top, which includes providing the future leaders of tomorrow with the best training possible. I’m excited that we will be able to do this together with the DFL and the Bundesliga." Tobias Haupt, the head of the DFB Academy, added: “This program represents a further milestone for the DFB Academy and is a great example of the close partnership with the DFL and the Bundesliga. We are shaping tomorrow's title-winners. We are focusing on an intense cooperation between current, long-time sporting directors and those who will be in those positions in the future and will be taking a practical approach.”
The 14 participants in the inaugural course are made up of sporting directors, team managers, department heads and management assistants. The course began on 12th October with a week-long online program, with in-person sessions the following week. In addition to 12 participants from the Bundesliga and Bundesliga 2, who were chosen via an application process, the DFB and DFL each awarded a spot to an external applicant.